RIP Your Content Graveyard: Revive your old video content Part 2

For Part 1 of our Content Graveyard series, click here

How to increase top of funnel reach for your podcasts and webinars

In the content world, consistency is key in keeping up with the ever-refreshing news feed. When content is being churned out at a constant rate, the focus is always on “what's next?”. But what happens after you’ve made your long-form content?

Long-form video content usually lives on platforms like YouTube and Spotify Podcasts, but these platforms have poor discovery. This is where written content comes in– writing descriptions, blog posts, keywords... these are all to help people find your podcasts and webinars.

Let’s walk through an example of behind-the-scenes work for a 90 minute podcast episode. It ends up looking like:

  • Sitting down to watch the video at 2x speed [45 minutes]
  • Mark down time stamps for topic transitions [5 minutes]
  • Writing topic titles and time stamps for YouTube and podcast chapters [10 minutes]
  • Writing intro copy [10 minutes]
  • Reviewing written transcript for transcription errors [20 minutes]

Total time spent: 90 minutes

That’s an hour and a half of pretty dry work to get just the timestamps and transcript, but this is just the bare minimum for search engines to index your video.

If you:

  • Need to increase engagement with existing long-form content (such as podcasts, webinars, and conference recordings) as a primary go to market channel
  • Need to make your videos easier to find on your current platforms

...then you still have to write blogs, promote on social media, and cross-post to different platforms.

As regular podcast listeners ourselves, it’s easier to commit to new content when we know what we’re getting into. We created Contenda to help people figure out if the stuff they want to hear is being covered, before they make the investment in listening to the entire episode.

We take your existing long-form content and create new lead-generating assets to help increase your engagement up to 3x, and get your content to you in 24 hours or less.

How it works:

We’ll take an example from a recent webinar from buddy.works, featuring Cassidy Williams titled “Everything you always wanted to know about Jamstack (but were afraid to ask)”.

The full webinar clocks in at about an hour and covers some awesome information about Jamstack.

For this video, we want to:

  • Give our audience an idea of what the webinar is about
  • Entice them to watch the original video

This webinar also features a guest and has a lot of great Q&A throughout the video.

Instead of relying only on timestamped chapters and a transcript - with Contenda, you’re able to generate different types of blogs based on your goals. Based on these objectives and the structure of the video, Contenda generated a teaser summary blog post.

A teaser summary blog:

  • Highlights the top 3 - 5 questions asked in the video
  • Is best suited for podcasts, Q&As, or panels
  • Directs the audience to watch the original video

Check out the generated blog:


If you're looking for a methodology that will allow you to build websites quickly and efficiently, the Jamstack may be for you. This approach to web development focuses on compiling as much as possible upfront and then pulling in data as needed. Over time, it has evolved to include pulling in data and content at the edge. This makes it a great choice for those who want to get their website up and running quickly and with minimal hassle.
What is the Jamstack?
The Jamstack is a methodology for building websites that focuses on compiling as much as possible upfront and then pulling in data as needed. Over time, it has evolved to include pulling in data and content at the edge.
What are the pros of Jamstack?
One of the key benefits of Jamstack is that it can be used to build websites that are very fast and performant. This is because static files can be served from a CDN, which means that they are delivered to users more quickly than if they were served from a traditional web server. In addition, Jamstack sites can be easily cached, which further improves performance.
Another benefit of Jamstack is that it is very scalable. This is because static files can be deployed to a CDN, which can scale to meet sudden spikes in traffic. In addition, Jamstack sites can be easily cached, which means that they can handle large amounts of traffic without compromising performance.
Finally, Jamstack is very secure. This is because static files are not executed on the server, which means that there is no need to worry about server-side vulnerabilities. In addition, Jamstack sites can be easily deployed to a CDN, which adds an additional layer of security.
If you could start your adventure with the Jamstack again, how would you do it?
It can be difficult to keep up with all of the new technology that is released every day, especially in the JavaScript world. For this reason, it is important to learn the basics first. Once you understand the basics, you can then experiment with new frameworks and technologies. If I were to start my adventure again, I would be more flexible with my tools and not just use React. I would also take the time to learn more deeply about JavaScript concepts.

Now, in under 24 hours, we’ve got a quick, easy-to-read teaser trailer that gives us an idea of what was covered in the hour-long episode.

Contenda-generated blog posts are 75% complete. The majority of editing time is focused on spicing up the language to match your tone!

Looking to create a standalone piece of content based on an original video? Stay tuned for the next blog in this series highlighting how we transform technical videos into written tutorials.

And for getting your long-form videos ready for Twitter, check out how Contenda transforms videos into Twitter-ready highlight clips to increase your engagement by 3x.

Need to increase engagement with your original video content? Let us know - we’d love to help.

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